Presented by Rob Charlton / Owner: Charlton Engel Marketing
Monday, March 12th 1:15 P.M.
Learn the key basics of marketing communication that never change, but many advertisers get wrong without even knowing it. This seminar will also cover how to organize a marketing plan and what should go into it. You will get tips on how to identify your most valuable target audience and how to time your advertising to get the most value out of your budget. We will also review traditional media, online marketing and social media and discuss their respective places in the overall marketing mix.
Rob has more than 40 years of experience in the advertising profession. He started on the retail side of the business, becoming the advertising director of a chain of home improvement centers with 35 stores throughout the United States and Canada. He went into the agency business in 1978, and has owned and managed Charlton Engel Marketing, a regional advertising agency, since 1998.
Rob has a wealth of experience with a variety of strategic marketing concepts in dozens of industry categories. His combined strengths in account management and creative have earned him a number of awards in both print and broadcast media.
This presentation is about 60 minutes.